Data Dictionary

หลัก ประเภท ป้ายกำกับ รายละเอียด
ENYear numeric
Business_Type text
Sale_Channel text
Employee_Count text
Category_Original numeric
Category text
Subcategory text
SubSubcategory timestamp
Business_Manufacturing numeric
Business_RetailWholeSale numeric
Business_Transport numeric
Business_AccomodationFood numeric
Business_InformationCommunication numeric
Business_FinancialInsurance numeric
Business_ArtEntertainmentRecreation numeric
Business_Other numeric
Value_Original numeric
Value numeric
Expected_Value_Growth_Pct numeric
Online_Value_Pct numeric
Expected_Online_Value_Growth_Pct numeric
Online_Value_Domestic_Pct text
Online_Value_International_Pct numeric
Online_Value_Bangkok_Pct numeric
Online_Value_Central_Pct numeric
Online_Value_North_Pct numeric
Online_Value_Northeast_Pct numeric
Online_Value_South_Pct numeric
Online_Value_Regions_Total_Pct numeric
Online_Value_Top_Country_1 text
Online_Value_Top_Country_2 text
Online_Value_Top_Country_3 text
Online_B2B_Pct numeric
Online_B2C_Pct numeric
Online_C2C_Pct numeric
Online_B2G_Pct numeric
Online_BXX_Total_Pct numeric
Online_B2B_Average_Value numeric
Online_B2C_Average_Value numeric
Online_C2C_Average_Value numeric
Online_B2G_Average_Value numeric
Order_Channel_Desktop numeric
Order_Channel_MobileTablet numeric
Order_Channel_EDI numeric
Order_Channel_SocialMedia numeric
Order_Channel_Other numeric
Order_Channel_Desktop_Pct numeric
Order_Channel_MobileTablet_Pct numeric
Order_Channel_EDI_Pct numeric
Order_Channel_SocialMedia_Pct numeric
Ads_Budget numeric
Ads_Budget_Pct_Online numeric
Ads_Budget_Pct_Offline numeric
Accept_Payment_Online_Pct text
Accept_Payment_Offline_Pct numeric
Payment_Importance_Top3_Rank_DebitCreditCard numeric
Payment_Importance_Top3_Rank_Paypal numeric
Payment_Importance_Top3_Rank_Ebanking numeric
Payment_Importance_Top3_Rank_MobilePayment numeric
Payment_Importance_Top3_Rank_FEDI numeric
Payment_Importance_Top3_Rank_CashOnDelivery numeric
Payment_Importance_Top3_Rank_CounterService numeric
Payment_Importance_Top3_Rank_PostOffice numeric
Sale_Channel_EmarketPlace numeric
Sale_Channel_OwnedWebsiteWebApplication numeric
Sale_Channel_SocialMedia numeric
Sale_Channel_IntlPlatform numeric
Sale_Channel_SocialMedia_Line numeric
Sale_Channel_SocialMedia_Instagram numeric
Sale_Channel_SocialMedia_Facebook numeric
Sale_Channel_SocialMedia_Other text
Sale_Channel_IntlPlatform_Ebay numeric
Sale_Channel_IntlPlatform_Amazon text
Sale_Channel_IntlPlatform_Alibaba text
Sale_Channel_IntlPlatform_Other text
StockingManagement_Stocking_Pct numeric
StockingManagement_CrossDocking_Pct numeric
StockingManagement_PreOrder_Pct numeric
Delivery_ThailandPost numeric
Delivery_CarrierLogistic numeric
Delivery_Pickup numeric
Delivery_ElectronicTransfer numeric
Delivery_OwnedTransportation numeric
Delivery_Other numeric
RecForGovt_Tax_ReduceNewBusinessIncomeTax numeric
RecForGovt_Tax_ReduceEssentialMaterialTariff numeric
RecForGovt_Tax_ReduceMachineTariff numeric
RecForGovt_Tax_ReduceShippingElectricityWaterBillFee numeric
RecForGovt_Tax numeric
RecForGovt_Laws numeric
RecForGovt_Laws_ProtectEpayment numeric
RecForGovt_Laws_DID numeric
RecForGovt_Laws_Privacy numeric
RecForGovt_Laws_SkilledImmigrantHiring numeric
RecForGovt_EcomSupport_ICTInfraAndInternat numeric
RecForGovt_EcomSupport_CallCenterComplaintAssist numeric
RecForGovt_EcomSupport_EcomTraining numeric
RecForGovt_EcomSupport_DataCenterKnowledgeSharing numeric
RecForGovt_EcomSupport_IntlStandardDocument numeric
RecForGovt_EcomSupport_PromoteOpportunity numeric
RecForGovt_EcomSupport_Other numeric
RecForGovt_Other text
EmarketPlace_Value_Pct text
Website_Value_Pct text
SocialMedia_Value_Pct text
SocialMedia_Value_Pct_Line text
SocialMedia_Value_Pct_Instagram text
SocialMedia_Value_Pct_Facebook text
SocialMedia_Value_Pct_Other text
IntlPlatform_Value_Pct text
IntlPlatform_Value_Pct_Ebay text
IntlPlatform_Value_Pct_Amazon text
IntlPlatform_Value_Pct_Alibaba text
IntlPlatform_Value_Pct_Other text
Payment_Pct_DebitCreditCard text
Payment_Pct_IntlEpayment text
Payment_Pct_Ebanking text
Payment_Pct_MobilePayment text
Payment_Pct_FEDI text
Payment_Pct_ATM text
Payment_Pct_BankDepositMachine text
Payment_Pct_CashOnDelivery text
Payment_Pct_CounterService text
Payment_Pct_PostOffice text
Payment_Pct_Other text
RecForGovt_Tax_ReduceFacilityInstallmentFee text
RecForGovt_Tax_PromoteEinvoice text
RecForGovt_Tax_Other text
RecForGovt_Laws_EcomInsurance text
RecForGovt_Laws_ProtectOnlineConsumers text
RecForGovt_Laws_Other text
Online_Value_Export_Pct text
Has_QualityGuaranteed text
QualityGuaranteed_Help_CustomerDecision text
Opinion_QualityGuaranteed_Help_CustomerDecision text
Ads_Budget_Pct_Facebook text
Ads_Budget_Pct_Line text
Ads_Budget_Pct_Instagram text
Ads_Budget_Pct_Youtube text
Ads_Budget_Pct_Google text
Ads_Budget_Pct_Other text
Privacy_Request_NationalID text
Privacy_Protect_Customer_Privacy text
FollowThailand40 text
FollowThailand40_AddPaymentChannels text
FollowThailand40_AddDeliveryChannels text
FollowThailand40_SatisfactionGauranteed text
FollowThailand40_AddContactChannels text
FollowThailand40_ImproveToGetQualityGuaranteed text
FollowThailand40_GiveOutPromotionCode text
FollowThailand40_Other text
RecForGovt_EcomSupport_PrivacySecurityMark text
RecForGovt_EcomSupport_EcomLoan text
Survey_Recommendation text
Online_Value text
Expected_Growth_Value text
Expected_Online_Growth_Value text
Value_Change_Reason_Material_Impact text
Value_Change_Internal_Reason_Labor_Impact text
Value_Change_Internal_Reason_Capital_Impact text
Value_Change_Internal_Reason_OrgPolicy_Impact text
Value_Change_Internal_Reason_OrgTechAdoption_Impact text
Value_Change_Internal_Reason_Other_Impact text
Value_Change_External_Reason_Politics text
Value_Change_External_Reason_ICTInfrastructure text
Value_Change_External_Reason_CurrencyExchangeRate text
Value_Change_External_Reason_RelatedLaws text
Value_Change_External_Reason_GovtSupport text
Value_Change_External_Reason_TaxStructure text
Value_Change_External_Reason_EcomCompetition text
Value_Change_External_Reason_Other text
Online_Value_Domestic_Pct_Original text
Online_Value_Export_Pct_Original text
Online_Value_Domestic text
Online_Value_Export text
Online_Value_Bangkok text
Online_Value_Central text
Online_Value_North text
Online_Value_Northeast text
Online_Value_South text
Online_Value_Bangkok_Pct_Original text
Online_Value_Central_Pct_Original text
Online_Value_North_Pct_Original text
Online_Value_Northeast_Pct_Original text
Online_Value_South_Pct_Original text
Online_B2B_Pct_Original text
Online_B2C_Pct_Original text
Online_B2G_Pct_Original text
Online_Top_Product_1 text
Online_Top_Product_2 text
Online_Top_Product_3 text
Online_Top_Product_4 text
Online_Top_Product_5 text
Sale_Channel_Domestic_EmarketPlace text
Sale_Channel_International_EmarketPlace text
Sale_Channel_OwnedWebsite text
Sale_Channel_OwnedWebApp text
Domestic_EmarketPlace_Value_Pct text
International_EmarketPlace_Value_Pct text
OwnedWebsite_Value_Pct text
OwnedWebApp_Value_Pct text
SocialMedia_Value_Pct_WeChat text
Payment_Pct_ATMCard text
Payment_Pct_PrePaidCard text
Payment_Pct_TopupCard text
Payment_Pct_Ewallet text
Payment_Pct_Cryptocurrency text
Payment_Pct_ATMBank text
Ads_Budget_Pct_VerticalSearch text
Delivery_CourierLogistic text
Opinion_ChineseEcomExpansion_ExcessChineseProducts text
Opinion_ChineseEcomExpansion_HardToCompeteCost text
Opinion_ChineseEcomExpansion_ExchangeTechAndInvestment text
Opinion_ChineseEcomExpansion_OpportunityToExportToChina text
Opinion_ChineseEcomExpansion_Other text
Opinion_EcomTax_Agree text
Opinion_EcomTax_Disagree text
Opinion_EcomTax text
RecForGovt_Laws_SkilledImmigrantHiring_1 text
RecForGovt_Laws_SkilledImmigrantHiring_2 text
Subcategory_Mall text
Subcategory_Fashion text
Subcategory_Cosmetics text
Subcategory_Automobile text
Subcategory_FunitureAndDecor text
Subcategory_Electronics text
Subcategory_Consumables text
Subcategory_SportsToysAndGifts text
Expected_NextYear_Growth_Value text
Expected_NextYear_Online_Growth_Value text
Value_Change_Internal_Reasons text
Value_Change_External_Reasons text
Online_B2C_Top_Product_1 text
Online_B2C_Top_Product_2 text
Online_B2C_Top_Product_3 text
LiveStreamingPlatform_Value_Pct text
DropshipMerchantSeller_Value_Pct text
IntlWebsite_Value_Pct text
Other_Value_Pct text
SocialMedia_Value_Pct_YouTube text
SocialMedia_Value_Pct_Twitter text
Payment_Pct_InternetBankingMobilePayment text
Payment_Pct_Bank text
Payment_Pct_ChequePurchaseOrder text
Ads_Budget_Pct_Twitter text
Deliveries text
DigitalWorkforce_Lack_Top_Ranks text
DigitalWorkforce_Salary_Top_Ranks text
DigitalWorkforce_Training_Areas text
DigitalWorkforce_Training_NewSkill_Pct text
DigitalWorkforce_Training_ReSkill_Pct text
DigitalWorkforce_Training_UpSkill_Pct text
DigitalWorkforce_Training_Replace_Pct text
DigitalWorkforce_Training_Other_Pct text
RecForGovt_Tax_Ranks text
RecForGovt_Law_Ranks text
RecForGovt_EcomSupport_Ranks text
Expected_NextYear_Value_Growth_Pct text
Expected_NextYear_Online_Value_Growth_Pct text
Survey_Date text
Consent text
Store_Type text
Online_Value_West_Pct text
Online_Value_East_Pct text
Online_Value_Top_Country_1_Pct text
Online_Value_Top_Country_2_Pct text
Online_Value_Top_Country_3_Pct text
Customer_Type_Original text
Customer_Type_B2B text
Customer_Type_B2C text
Customer_Type_B2G text
Online_Value_Change_Original text
Online_Value_Change_Increase_Pct text
Online_Value_Change_Decrease_Pct text
Online_Value_Change_Increase_Factor text
Online_Value_Change_Increase_Factor_Internal text
Online_Value_Change_Increase_Factor_External text
Online_Value_Change_Decrease_Factor text
Expected_Online_Value_Change text
Expected_Online_Value_Change_Increase_Pct text
Expected_Online_Value_Change_Decrease_Pct text
Expected_NextYear_Online_Value_Change text
Expected_NextYear_Online_Value_Change_Increase_Pct text
Expected_NextYear_Online_Value_Change_Decrease_Pct text
Sale_Channel_Pct_EDI text
Sale_Channel_Pct_OwnedWebsite text
Sale_Channel_Pct_EmarketPlace text
Sale_Channel_Pct_International_EmarketPlace text
Sale_Channel_Pct_SocialMedia_Facebook text
Sale_Channel_Pct_SocialMedia_Line text
Sale_Channel_Pct_SocialMedia_Instagram text
Sale_Channel_Pct_SocialMedia_Youtube text
Sale_Channel_Pct_SocialMedia_Twitter text
Sale_Channel_Pct_SocialMedia_Dropship text
Sale_Channel_Pct_Middleman text
Sale_Channel_Pct_Platform_OnDemandService text
Sale_Channel_Pct_Platform_Hotel text
Sale_Channel_Pct_Platform_Deal text
Sale_Channel_Pct_Other text
Domestic_Customer_Payment text
Domestic_Customer_Payment_Pct_InternetBanking text
Domestic_Customer_Payment_Pct_Ewallet text
Domestic_Customer_Payment_Pct_CreditCard text
Domestic_Customer_Payment_Pct_CashOnDeliver text
Domestic_Customer_Payment_Pct_PrepaidCard text
Domestic_Customer_Payment_Pct_TopupCard text
Domestic_Customer_Payment_Pct_CounterService text
Domestic_Customer_Payment_Pct_BankTransfer text
Domestic_Customer_Payment_Pct_Check text
Domestic_Customer_Payment_Pct_Other text
CrossBorder_Customer_Payment text
CrossBorder_Customer_Payment_Pct_PrepaidCard text
CrossBorder_Customer_Payment_Pct_Ewallet text
CrossBorder_Customer_Payment_Pct_IntlEpayment text
CrossBorder_Customer_Payment_Pct_Other text
Domestic_CrossBorder text
Domestic_Channel text
CrossBorder_Channel text
Ads_Budget_Pct text
Ads_Budget_Pct_GoogleAds text
Ads_Budget_Pct_GoogleShopping text
Ads_Budget_Pct_SEO text
Ads_Budget_Pct_ContentMarketing text
Ads_Budget_Pct_AffiliateMarketing text
Problem text
Problem_Product_Specify text
Problem_Marketing_Specify text
Problem_Payment_Specify text
Problem_Logistics_Specify text
Problem_BusinessKnowledge_Specify text
Problem_GovtPolicy_Specify text
CovidRelief_Satisfactions text
RecForGovt text
RecForGovt_EcomSupport text
Adapt_Sale_Channel text
Adapt_Sale_Channel_Specify text
Adapt_Payment_Channel text
Adapt_Payment_Channel_Specify text
Adapt_Technology text
Adapt_Technology_Specify text
Adapt_Personnel text
Adapt_Personnel_Change text
Adapt_Personnel_Change_KeyAccountManagement text
Adapt_Personnel_Change_DigitalMarketing_OnlineSale text
Adapt_Personnel_Change_SocialMediaAssociate_CreativeContent text
Adapt_Personnel_Change_WebDeveloper text
Adapt_Personnel_Change_GraphicDesigner_WebDesigner text
Adapt_Personnel_Change_EcommerceCustomerService_OnlineOfficer text
Adapt_Personnel_Change_Other text
PDPA_Know text
PDPA_Action text
PDPA_Action_Specify text
PDPA_Personel text
PDPA_Personel_Specify text
Opinion_PDPA_IncreaseTrust text
Opinion_PDPA_IncreaseTrust_Reason text
PDPA_Obstacle text
PDPA_Obstacle_Specify text
PDPA_Readiness text
PDPA_Prep_Time text
Online_B2B text
Online_B2C text
Online_B2G text
Value_LastYear text
Value_NextYear text
Value_Next2Year text
Sale_Channel_Value_EDI text
Sale_Channel_Value_OwnedWebsite text
Sale_Channel_Value_EmarketPlace text
Sale_Channel_Value_International_EmarketPlace text
Sale_Channel_Value_SocialMedia_Facebook text
Sale_Channel_Value_SocialMedia_Line text
Sale_Channel_Value_SocialMedia_Instagram text
Sale_Channel_Value_SocialMedia_Youtube text
Sale_Channel_Value_SocialMedia_Twitter text
Sale_Channel_Value_SocialMedia_Dropship text
Sale_Channel_Value_Middleman text
Sale_Channel_Value_Platform_OnDemandService text
Sale_Channel_Value_Platform_Hotel text
Sale_Channel_Value_Platform_Deal text
Sale_Channel_Value_Other text
Sale_Channel_Value_Total text
Domestic_Customer_Payment_Value_InternetBanking text
Domestic_Customer_Payment_Value_Ewallet text
Domestic_Customer_Payment_Value_CreditCard text
Domestic_Customer_Payment_Value_CashOnDeliver text
Domestic_Customer_Payment_Value_PrepaidCard text
Domestic_Customer_Payment_Value_TopupCard text
Domestic_Customer_Payment_Value_CounterService text
Domestic_Customer_Payment_Value_BankTransfer text
Domestic_Customer_Payment_Value_Check text
Domestic_Customer_Payment_Value_Other text
Ads_Budget_Online text
Ads_Budget_Facebook text
Ads_Budget_Line text
Ads_Budget_Instagram text
Ads_Budget_Youtube text
Ads_Budget_GoogleAds text
Ads_Budget_GoogleShopping text
Ads_Budget_SEO text
Ads_Budget_VerticalSearch text
Ads_Budget_ContentMarketing text
Ads_Budget_AffiliateMarketing text
Ads_Budget_Other text
CovidRelief_Satisfaction_Original text
CovidRelief_Satisfaction_ThaiChana text
CovidRelief_Satisfaction_RaoTeawDuayGun text
CovidRelief_Satisfaction_KonLaKrueng text
CovidRelief_Satisfaction_RaoChana text
CovidRelief_Satisfaction_PostponeDebtPayment text
CovidRelief_Satisfaction_SoftLoan text
Order_Channel_Other_Pct numeric
Online_Value_Pct_Original text
Online_Value_Change_Decrease_Factor_Internal text
Online_Value_Change_Decrease_Factor_External text
Group text
Value_From_DBDStockMarket_Million text
Online_Value_Million text

ข้อมูลเพิ่มเติม

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ปรับปรุงครั้งล่าสุดในระบบเมื่อ 22 กรกฎาคม 2565